* In partnership with Briiv.
Clean air is precious. Whether you’re inside or outside air quality has proven to have a big impact on our mental and physical well-being. As an allergy sufferer, I am well aware of that. My skin and body regularly react to pollutants without me even realising it. I love fresh flowers and scented candles but the emissions they produce can sometimes be very unhealthy. I love the concept of air filters in theory. I’ve just never found one that would look nice, well not until now. I was thrilled to help Briiv fundraise back in 2020 and even back then I fully believed that the product would be a huge hit. I was so excited to write a blogpost about such an innovative and sustainable product. It wasn’t available to buy at the time but I knew it would be worth the wait. Well, I am thrilled to say that the Briiv air filter is here now available to buy and I had a chance to get my very own Briiv too and test it for a few weeks before writing this review.
A E S T H E T I C S
I had high hopes for the design and functionality and Briiv did not let me down. It’s seriously stunning. And easy to use (manually or via an app). I love that my Briiv blends in perfectly with the decor, although she does get moved around a lot. I wish Briiv would launch this model in a few other colours in the future as well. Good excuse to have one for each room, right?
P L A N T – B A S E D
But don’t let the good looks fool you. Briiv is so much more than just a pretty air filter. Briiv also happens to be the most sustainable air filter out there. It is 96% plastic-free and uses natural micro-structures of moss, coconut, carbon, and a silk matrix to clean the air. It also gets rid of harmful fine particles, harmful gases, pollen allergens, and bacteria/mould spores. And thanks to the four-stage filtration system the whole process is completely natural.
E A S Y T O U S E & I T W O R K S
I find that Briiv is very easy to use and set up. You can either download the app or control it manually. I like to do a bit of both. I also find their 1-hour cycle program the most efficient for our open-plan dining room. You’ll hear slight humming sounds while it’s doing its magic and will notice a difference in the air quality. After the 1-hour cycle, the air in our dining room seems fresher and cleaner. I could smell the difference which I wasn’t expecting.
B I O D E G R A D A B L E
So clearly Briiv works, is easy to use, and looks nothing like a regular air filter you’ve seen before. If you haven’t been blessed with a green thumb, you’ll be pleased to hear that Briiv is as powerful as 3043 medium size houseplants. But what I think makes Briiv even better is its mission – the mission to reduce plastic by biodegradable filters. Most standard air filters cannot be recycled and the filter needs replacing every 6 months. Can you imagine the environmental impact that has on the planet and its resources? I do think sustainability should be at the heart of everything we do now and it’s our responsibility to make smarter and environmentally-friendly decisions.
B E C A U S E S H E ‘ S W O R T H I T
Briiv isn’t the cheapest air purifier but you get what you pay for. It’s well-built, stylish, lasts a long time, and is super easy to use. The filters last up to 12 months and cost £34.99 for a one-year filter set which is a pretty great value.
I’m so pleased I got to finally test Briiv and honestly, it exceeded all my expectations. Looks, performance, user-friendliness, and eco-friendliness are the main reasons why I’d recommend Briiv. Think of it as a long-term investment. Not just for your health but for the planet too.
Are you ready to create a healthy home with the power of plants? Order your Briiv here.
